Digital applications are mainly used through a series of visual interfaces like websites and mobile apps. It is crucial to define the goals of each screen, and understand the way users react to different design techniques and layouts. In the current digital world, it is basic to offer an attractive and intuitive user interface.
WHAT WE DO
We help you specify the intention of each screen. Whether you wish to inform, persuade, or call to action, the interface design has to promote your final goal. Additionally, we help you understand your users and the way they react to different design techniques.
Our team is always at the forefront of new design tools and technologies. This allows us to craft high fidelity custom designs with ease. The result is an effective, goal-focused interface design.
Captivate at
first glance
GOALS
-> Choose the goal of each screen exposed to users
-> Define screen shape and appearance based on your goals
-> Design an attractive and intuitive interface
-> Measure and optimize the performance of different designs
TECHNIQUES
We build a design guide that defines the graphic language of your digital interfaces. This guide includes typographies, icons, colour palettes and other reusable elements across different screens. We do this based on your goals, tastes and brand image.
At Milú we build digital creative interfaces by leveraging our experience in hundreds of projects for over 10 years.
Users navigate digital interfaces in a predictable manner. They usually follow specific behavioral patterns, which allow us to implement interface designs from a very strong theoretical standpoint.
Empirical Hypothesis
Behavioral patterns
Know your sector
We explore your comparable interfaces
Know your target user
Validate the hypothesis
Communicate with intent
Final goal
Coherent intent and end design. Every type of communication goal requires a different set of design techniques. For instance if your goal is to inform, you must display content clearly minimizing distractions.
Consistency across different devices. There is an immense variety of screen sizes. An effective interface design generates consistent results across all devices and channels with ingenious techniques.