Analytics
& Data
Thanks to digital analytics, we can study the activity carried out by users on your website or application, in order to draw conclusions that allow us to optimize and, thus, achieve the established objectives.
WHAT WE DO
At Milú, we create control panels or dashboards which include comprehensive data, capturing relevant information for each channel at a glance.
To do this, we select a series of KPI’s, always based on the previously established objectives.
Reporting
Thanks to these dashboards, we can obtain valuable information for each channel, broken down by established KPIs, in a clear and intuitive way. This allows us to analyze what is happening online and, therefore, make decisions about it.
Analytics & Data
WHY WE DO IT
-> Organize information
-> Obtain real, key insights for your business
-> Facilitate decision making
-> Optimize conversion
-> Identify points of improvement
HOW WE DO IT
Only Valuable Data
Not all data has the same value. It is necessary to determine as precisely as possible what information is key for evaluating the development of a business. This calls for identifying the relevant KPI’s for each channel.
Information sources
Where the data is retrieved
Objectives
Why it is relevant
Metrics
What KPIs measure it best
Results
What the numbers are
Statistics & optimization
What is happening and how to improve it
Decisions Based on Facts
Digital analytics can be overwhelming, but it is not so much about collecting all data rather about identifying which could allow important decisions for a business.
Multiplatform data
Information about channels
Grouped data
Based on certain criteria or purpose
Structured data
Presented visually
Analysis & reporting
Monthly reports
Data interpretation
Relevant to the business
Measuring Efficiency
Web analytics is a powerful tool at the service of efficiency: based on real data, we can analyze, correct, and even make predictions about user behavior.
What: behavior
What actions users perform
Who: personas
Your business’ audience persona
When: time
At what time they access your web page
How: channels
How they find you
Why: motivations
What they need
How much: results
What the user-based conversion rates are
