Digital
Strategy
We carefully analyze the digital context of your project, taking into account your sector and your main competitors.
The ultimate goal is to find a custom solution for every challenge, without forgetting any of the factors in play.
WHAT WE DO
We build a tailor-made strategy that fits your needs and challenges. We create a global digital strategy by designing individual strategies for each channel.
The strategic plan includes measurable concrete actions that are focused on achieving the objectives previously set.
Measuring and optimizing is crucial for validating the project’s success.
Let’s go back to the beginning
The first step in designing a digital strategy is to carefully analyze the starting point and your goals. This allows us to understand your users’ needs and translate them into tangible objectives. Each project is different. First, we must thoroughly understand your business and its services, its challenges and resources, and your audience’s expectations.
This is the only way we can jointly define the most appropriate digital sales strategy: on which channels, why and how, with what messages, and which techniques to use. Finally, we can establish the analysis and measurement criteria using the most appropriate KPIs.
Digital Strategy
WHY WE DO IT
-> Discover your digital environment
-> Understand the needs of your ideal client
-> Define a global digital strategy
-> Guide your actions and KPIs towards conversion
-> Expand your digital presence
HOW WE DO IT
Defining a Digital Sales System
Defining an appropriate digital sales system for your business requires us to identify actions that can generate sales opportunities for your product/service, throughout every available sales channel.
Understand your audience
Identify the user profile
Define your target customer
Determine the ideal customer
Choose the right channels
Segmentation
Craft the right message
Content
Establish performance indicators
Indicators or KPIs
Optimize
Evaluation & points of improvement
The Digital Sales Funnel
Every digital business should define their digital sales funnel. It is crucial to establish the main stages of traffic, conversion, sales, and loyalty. For every project, the resulting funnel will be unique.
Qualified traffic
How and where your customers find your product or service
Conversion & sales opportunity
What data is needed and how it is obtained
Sale
How and where your customers make the purchase
Loyalty
Achieve consistent repeat purchases
The Customer Journey
The customer journey is the path your users follow during a digital purchase, and their behavior at each stage of their experience within your digital ecosystem.
The foundation of a good digital strategy is to analyze the needs of your users at every stage of their journey towards conversion, and choose the solutions that can increase performance across every sales channel.
Learning & discovery
Current traffic
Interest & consideration
The path to conversion
Doubt/Abandonment
What stops/hinders the purchase
Purchase
Close the sale
Trust, loyalty, repetition
Make your customers come back every time
