Anseris
How to reposition a brand in the technology sector?
Technology · Branding, Web Design, Digital Marketing, Social Media
Total renewal of the image and communication of an Adobe Partner
A new approach where users can search for like-minded people sharing moments of their lives. Voice audios, photos, books, songs, any content is good to define yourself.
What we did?
Research, Branding, Digital Marketing, Social Media, Web Design
Understand the ecosystem to position yourself in it
Anseris is an Adobe Solutions Bronze Partner specializing in developing custom solutions within the Adobe Experience Manager platform. Within this diverse ecosystem of partners, we find renowned technology consultancies, award-winning creative agencies and leading technology companies, all of them operating at a multinational level.
Within the project, we developed a benchmark of a wide sample of competing companies, which allowed us to find points where to position the brand image and its contents in order to stand out among them.
Multiple channels with content adapted to each one
A company that offers services to other companies, as Anseris does, needs to take advantage of multiple channels to show its value proposition where potential customers are. For this reason, we have developed a content strategy both on social networks and on the website itself that helps Anseris to be perceived as the Adobe Solutions partner that its users need.
A new strong and modern identity
The rebranding required an update to its visual image to reflect all the other changes we were going to make. Our branding team and visual designers developed a new style guide and a new logo for the company.
Web design tailored to the client
Each client has different needs and although in other projects we elaborate complex custom developments, in the case of Anseris, a business requirement was to have WordPress as a CMS, something that facilitates and shortens implementation times. At Mr. Milú we adapt to your needs.
