Usability
Design
In an increasingly specialized digital global market, it is essential to know your clients, understand their needs, and adapt to them.
An easy way to gain a competitive advantage is to offer a welcoming navigation experience through attractive and intuitive interfaces.
WHAT WE DO
Our Design & User Experience team is extremely seasoned in improving company-client relationships in the digital realm. We understand both points of view to provide the best viable solution and help achieve the established objectives effectively.
User Experience
Before designing, it is essential to understand the target user, attend their needs, and discover their pains in order to solve them. At Milú, we are specialists in employing different research techniques, methodologies, and tools in order to identify the end user needs and build the best solution.
Based on the research results, we define a “design challenge”, taking into account the user needs and the business objectives. Through techniques such as prototyping and information architecture, we propose the most suitable solution to enhance the digital interaction between your users and your product/service.
Easy & User-Friendly
WHY WE DO IT
-> Design for users
-> Revamp the experience across your digital ecosystem
-> Enhance the way users interact with your brand
-> Organize your content and ease its consumption
-> Focus on conversion
HOW WE DO IT
Setting the Context
Crafting usability design for any digital product starts with a comprehensive analysis of the situation. This is achieved through different stages.
Understand the client
Collaborative workshop
Understand the user
User interviews
Understand the market
Benchmark
Understand the project
Research & analysis
Identify points of improvement
UX tools & testing
Focus on the User
Our approach to design puts the needs and expectations of the user at
the center of the digital experience.
Know the user
Who they are
Understand user challenges
What they struggle with
Understand user behavior
How they behave
Understand user requirements
What they get in the process
Evaluating objectives
We analyze and evaluate design decisions based on the user needs
recognized early in the process.
Solving a challenge
Resolving barriers that users encountered
Making a difference
Identifying areas and techniques that yielded the best results
Iterating processes
Repeating the process applying our learnings.
